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What Makes NZ Meat Better?

Known as the crème de la crème of red meat, New Zealand dominates the industry. The combination of New Zealand’s passion for farming, the varied climate, and lush pastures make for the very best beef in the world.

New Zealand’s natural, low-impact farming methods are a stark contrast to the intensive, high-impact systems often used throughout the world, particularly when it comes to beef. Our beef is grass-fed and 100 percent pasture-raised, which is simply how we do it here in New Zealand. While as Kiwi’s we may take this for granted, we believe our formula for raising animals is the recipe for success.

The Making Meat Better initiative, published by Beef + Lamb NZ, is aimed to help consumers of NZ beef and lamb make more informed decisions by providing proven, fact-based information about NZ farming methods and their health, environmental and economic results.

  • Better for animals

  • Better for you

  • Better for the planet

  • Better for communities

Raised in a relaxed and natural setting, our cattle freely wander and graze throughout the year as they naturally should. We are among the lowest global users of antibiotics, and we are proud to say all Greenlea beef is hormone and antibiotic-free. We are famous for our beef being rich in taste, texture and flavourfully nutritious, featuring on menus around the world as the premium choice.

Quite frankly, we’re not here to mess around. Grass-fed red meat is leaner and has higher percentages of desirable fatty acids when compared to grain-fed. We use rotational grazing, which is believed to be one of the most sustainable ways to farm and ensures cattle have constant access to fresh grass and water. Our climate here in New Zealand makes for extremely healthy soil and luscious pastures, and as our water is predominantly green water, which comes from rainfall, it means we keep our soil moist and our grass green and juicy. The carbon footprint of cattle farming in New Zealand is estimated to be half the average figure globally.

Stocked throughout 40 different countries, we work hard to ensure our beef is the best in the world. Delivering pure, uncompromised, New Zealand beef.

To delve into the Making Meat Better initiative more, click the button below.

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Grass Fed - What Does It Really Mean?

All of our beef is grass-fed and 100% pasture raised... which is something you have probably heard many times purchasing New Zealand meat, but what does it really mean?

Grass-fed red meat has been shown to be leaner and have higher percentages of the desirable fatty acids when compared to grain fed. And we ensure that our meat is sourced from animals that are guaranteed hormone and antibiotic free. We also ensure that our meat is properly aged to perfection to guarantee tenderness.

Being 100% grass-fed also means our animals are able to roam free all year round on luscious New Zealand pastures, making for a happier and more relaxed environment.

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